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E3 is the super-short name for the Electronic Entertainment Expo, the world’s biggest computer games event.
This year, Xbox gathered about a dozen people and sent them off to LA to blog, photo, interview, video, podcast, and tweet their experiences at the expo. All of this content was delivered through the WordPress blog I created at Digital Outlook.
The site combines traditional blogging with a bunch of other social channels — there are widgets for YouTube, Twitter, Flickr, and Kyte, as well as embedding for all of those and a few other things like AudioBoo.
Xbox.com runs on Microsoft Content Management Server (MCMS) and even though Microsoft’s Internet Information Server 7 (IIS7) can now run PHP, the WordPress install was located remotely and served via an iframe. Whilst this is problematic in terms of accessibility, I completely understand the decision from a business point of view.
All of my work is accessible, except the embedded content delivered in Flash, all of which is embedded unobtrusively using swfObject. The site renders well across all of the major browsers both with and without the iframe and works well visually with the look and feel of the main Xbox site, designed by AKQA.
Visit the Xbox E3 site and click on the tab for the E3 Latest blog.